Do You Use The Yellow Pages Anymore?

Some people think it’s time to make a change in the directory book’s distribution. How often do you consult the Yellow Pages for Napa Valley listings?

Advertising dollars drying up. Readership disappearing. Relevance waning due to the Internet and smart phones.

The Yellow Pages and its competitors, which just a decade or so ago had rival publishers fighting with telephone company directories over copious ad revenue, have had a rough go of it of late, particularly in larger cities as fewer people bother to pick them up off the sidewalks or doorsteps.

But publishers of the voluminous tomes got a dose of good news recently when a 2011 San Francisco ordinance that created a program to restrict the distribution of Yellow Pages directories was shelved after a federal court decision that struck down a similar ordinance in Seattle, according to the Bay Citizen.

In an effort to stave off complaints and blight associated with the frequent pileup of never-used directories outside residences, San Francisco created a three-year pilot program under which residents and businesses would have to request a telephone directory in order to receive one. 

But a three-judge panel of the Ninth Circuit Court of Appeals ruled in a similar case in Seattle that the distribution of Yellow Pages is protected under the First Amendment. San Francisco's ordinance had faced a similar challenge, and the Board of Supervisors suspended their ordinance last month.

Publishers say that customers can simply opt-out of receiving the Yellow Pages by visiting the Local Search Association's website

The turn of events got us thinking: How many Napa Valley residents use the Yellow Pages these days? Is the arrival of the big yellow book on your doorstep a mere layover before its arrival in your blue recycling bin? Are the Yellow Pages a trusted resource or an obsolete pile of paper? Tell us in the comments.

This article was originally posted on San Anselmo-Fairfax Patch.

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napaj January 08, 2013 at 04:03 PM
Yes, to line the bottom of my Parakeets cage and to start my fireplace on cold evenings. Since I don't subscribe any type of printed news the 3 to 4 Yellow Page books that show up on my door step keep me in business all year. But to actually open one up and look for a busineses to help me, NO. Thats what the online directories are for.
Michele Dahlberg January 08, 2013 at 04:36 PM
Yes, I have used the yellow pages recently, and discovered my kids had no idea how to use the phone book (!). So we have had lessons :) That being said, I use online resources (yp,com or google) far more often than the books.
Ash Leigh January 08, 2013 at 05:42 PM
No, I don't use the yellow pages. I use my phone app or internet to look up numbers, reviews and locations all at once. I don't even use the white pages. Only my older family members have home phones. Everyone else I know, uses a cell.
Penny January 08, 2013 at 06:13 PM
I have them opened right beside me looking for a specific type business in Napa. I use online also.
Rusty Cohn January 09, 2013 at 01:27 AM
No; not in several years.


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