Entertainment media company Zimbio Inc. announced Wednesday it raised $8.9 million in series B funding from multiple investors, some of which are in Menlo Park.
The media company owns Zimbio.com, and Style Bistro.com. Both are fashion and beauty websites that have a combined total of about 30 million unique readers per month worldwide. The primary investor in this funding round was Menlo Ventures, a firm that manages a portfolio worth more than $4 billion. The firm is known for being very involved with the companies in their portfolio.
Menlo Ventures Managing Director John Jarve said this investment will facilitate development of new teams and technology at Zimbio and support its expansion into new markets.
“We’re convinced that Zimbio has built the best editorial tools in the industry and can publish multimedia experiences at an unmatched scale,” Jarve said.
Zimbio recently redesigned both media properties and opened another office in New York.
Other investors in this round of funding included Great Oaks Venture Capital, Fenwick & West Investments, Draper Associates and Comerica Bank.
Zimbio Inc. CEO Tony Mamone said one reason firms are injecting capital into his company is that digital content is being consumed in fundamentally new ways. He expects his company to “win big.”
"We’ve found a successful formula to quickly build top-ranked properties by publishing deeply engaging content at an unparalleled scale,” Mamone said. “This funding will allow us to aggressively expand our teams, technology, and product offerings."
Zimbio Inc. is based in San Carlos, California.