It didn’t have a worldwide audience like Sunday’s Super Bowl or the upcoming Oscars, but the stars of the tech world gathered at Davies Symphony Hall in San Francisco last Thursday night for the Sixth Annual Crunchies.
Even non-technies would recognize some of the big names in attendance - Mark Zuckerberg, Larry Page, Peter Thiel, Marissa Mayer, otherwise known as the kings and queen of tech.
The awards honor innovators and venture capitalists, and the companies they run and fund. Some attended in evening gowns or suits, while others arrived in jeans, t-shirts and disheveled hair, looking as if they’d just torn themselves away from a computer screen after endless hours of programming.
As always, the spotlight shone brightly on Silicon Valley and the Peninsula. Honored as CEO of the Year was Facebook's Mark Zuckerberg wearing, his uniform of jeans and a grey hoodie.
He bounded onto the stage and seemed genuinely pleased with the honor, "Honestly, it is just so much more fun to be here with entrepreneurs than talking with analysts," he told the audience. "The reason why I love the Crunchies is because it's this opportunity for the whole industry to come together and celebrate the progress and all the great work that all these startups have done."
Right behind Zuckerberg as the runner-up winner of 2012 CEO of the Year was Phil Libin of Redwood City's Evernote.
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